MC Artificial believes that people are too silent, don't stand up for themselves enough, and that the atmosphere altogether is getting way too apathetic. Therefore, his goal in his various rap disses is to disturb (or to inject) passion into the apathetic sores he stumbles upon on his journey through life - especially the bathetic types. And also to show appreciation for the non-apathetic entities by way of blowing "rap kisses" at them, instead of his usual rap disses>/b>. MC Artificial surfaced in the wake of Corporate-to-Consumer tortures (such as those he experienced from GoDaddy) as a 'Verbal Vigilante' against these "artificial persons" ** "artificial person" is a legal term for a corporation.